The Drum: Google announces full rollout of Exchange Bidding to counter header bidding rise

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Meanwhile, Drew Bradstock, Index Exchange, SVP, product, has added: “Index Exchange’s partnership with Google provides new points of entry to publishers across the globe and allows us to rapidly grow our quality app supply.”

The blog post concluded: “To ensure publishers continue getting the greatest value for all their ad inventory, we’re expanding Exchange Bidding to more ad formats like video ads and transaction types such as programmatic deals. Both of these products are currently in closed alpha and will be released to beta in the upcoming months.”

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