The disconnect between the creative and media industries has been pervasive for years, and rethinking the creative process to involve media from the get-go is still a hurdle that the industry must overcome.
Andrew Casale, President and CEO of Index Exchange; Jim Lesser, President and CEO of BBDO SF; Kamakshi Sivaramakrishnan and Founder and CEO of Drawbridge discuss the rapid pace of industry change and why data has been left behind.