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DoubleClick Publisher Blog : Exchange Bidding now available to all customers using DoubleClick for Publishers

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A growing network of global partners

As publisher adoption of Exchange Bidding has grown, so has our network of exchange partners. Publishers can now access real-time demand from more than 10 exchangesincluding new partners like Triplelift and Aerserv directly in DoubleClick.

Not only are publishers benefitting from Exchange Bidding, but our exchange partners are also seeing a positive impact on their business. RhythmOne, for example, has seen a 40% increase in programmatic revenue among their customers using Exchange Bidding. They’ve also benefited from access to higher quality inventory with cookie match rates exceeding 80%. Index Exchange also cites a 40% increase in total Exchange Bidding revenue attributed to mobile apps.

“Index Exchange’s partnership with Google provides new points of entry to publishers across the globe and allows us to rapidly grow our quality app supply. We’re excited more publishers now have access to these additional tools that will bolster revenue and drive demand for their business.”

– Alex Gardner, SVP Partner Development, Index Exchange
Read More at DoubleClick Publisher Blog

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