James Prudhomme, head of international at Index Exchange, says the company has attended DMEXCO for six straight years now. “We started out with a pretty small group attending — just two people — but we’ve boosted our presence every year since,” Prudhommee says. “Every member of the advertising ecosystem is there, from the North American market through to APAC and, of course, Europe.”
Index Exchange says it has worked diligently (and spent money) to be GDPR compliant, and sees DMEXCO as an opportunity to help increase its European footprint.
Like others, Prudhomme believes believes first-party data will be a predominant theme at this year’s event. “From a trends perspective, we can expect to see lots of talk around identity and the initiatives that are moving the needle there,” he says. “Open identifiers like adsrvr.org and Digitrust are enabling audience-based targeting at scale, and I expect everyone at DMEXCO will be talking about it.”Read More at AdAge