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How ad tech is adapting to the pivot to privacy

Programmatic advertising is undergoing a change, driven in large part by external threats — from regulators, platforms and browsers — to the slicing and dicing of user data.

At ExchangeWire’s ATS event in London, ad tech execs gathered to mull future business models, the demise of the third-party cookie and the privacy-focused direction taken by the browsers. Some key talking points:

Read more at Digiday.

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