AdExchanger: Dentsu Aegis Network Taps Index Exchange To Power M1

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Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1.

M1 typically targets precise audiences. The Index Exchange wrapper will find more of those needles in the haystack.

Publishers already using the Index Exchange wrapper must sign a contract with Dentsu Aegis Network before tapping into growing budgets allocated by clients for M1, said AJ Kintner, VP of business development for M1.

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