Digital advertising in Asia Pacific will reach 65 percent of the market by 2024, and as digital advertising revenue continues to dominate the market in Hong Kong – publishers and buyers are questioning what role Google’s decision to deprecate the use of the third-party cookie will play for the industry at large.
To provide some perspective, our Regional Managing Director APAC: Adele Wieser sat down with South China Morning Post for their “data pioneers” video series, alongside other industry experts, to discuss the future of data-driven solutions.
The video series uncovers what the future holds for publishers and buyers, diving into how the cookie deprecation will affect the walled gardens, and unpacks how the value of a publisher’s first-party data will increase – giving Hong Kong publishers more choice and control when it comes to solutions in the open internet.
What value do you see in using publishers’ first-party data?
How does the deprecation of cookies impact the Walled Garden?
Is there a usable alternative to third party-cookies?