Lori Goode, CMO at Index Exchange, and Matthew Scott Goldstein, independent analyst, advisor and consultant at .msg, continue their discussion about publisher priorities in 2021 and the impact on the ad tech ecosystem.
Matthew Scott Goldstein, Independent Analyst, Advisor & Consultant at .msg, and Lori Goode, Chief Marketing Officer at Index Exchange, sit down virtually to discuss what’s ahead for 2021.
During the IAB UK webinar on User Identity, Index’s EVP of International, James Prudhomme, discusses the future of people-based marketing in a post-cookie world and how these initiatives will empower the ecosystem. Revisit the full session here alongside leaders from The Programmatic Advisory, OneTrust, ID5, Permutive, Smartology and Adjust.
Index’s EVP of International, James Prudhomme, recently discussed the crackdown on third-party cookies and its impact on our industry alongside leaders from GroupM, Verizon, The Telegraph, News UK, and Google. For more on how best to prepare for the post-cookie era, watch the full conversation in the IAB UK’s webinar on User Identity, linked here.
Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real-time. Learn more about how programmatic advertising works and how we reach qualified individuals at scale.
Index Exchange is a rapidly growing tech company with over 500 employees worldwide with the objective of democratising digital advertising and empowering publishers to produce high-quality journalism and content across the web. Hear from members of our Engineering organisation describe what it’s like to handle over 90 billion requests every day, that’s more than what ...continue reading