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Category: Uncategorized

MarketingLand: The ad industry continues its quest toward fewer cookies and more consistent user IDs

IdentityLink connects a variety of datasets about millions of users, including offline data, to create an anonymized profile of a single user that is based on the idea that a real person is living in the real world and online. The Consortium has now focused on using a few cookies, notably ones from DSP The ...continue reading

17 Jan

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A Conversation with IBM Watson Advertising

03 Jul

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