AdNews Australia: Index Exchange hires first chief marketing officer and chief customer officer

Global independent ad exchange Index Exchange has hired Lori Goode as chief marketing officer and Jessica Breslav as chief customer officer. Both global roles are newly created for the company as it seeks to strengthen its leadership team. Index is also promoting Will Doherty from executive vice president, marketplace development to chief of marketplace development, ...continue reading

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PerformanceIn: Understanding People-Based Identifiers and How To Target In A Post-Cookie World

Over the last few decades, we’ve witnessed a plethora of rapid change and advancement in the digital advertising world. Specifically, during the last few months, there has been a shift of focus in both technology and consumer behaviours. Currently, third-party cookies generate their own identifiers for each user across each device, leading to massive and disjointed data sets. ...continue reading

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Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels

White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory LONDON, AUGUST 12, 2020– Index Exchange (IX), one of the world’s largest independent ad exchanges, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced ...continue reading

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AdNews Australia: Index Exchange expands partnership with LiveRamp to prepare for a cookieless world

Independent ad exchange Index Exchange (IX) has become the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution to third-party cookies. The ability to transact on a LiveRamp IdentityLink ...continue reading

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