StopPress asked Adele Wieser, Index Exchange Regional Managing Director, APAC, to look back on the year 2020 and share her predictions for 2021. With over 12+ years of digital experience and 8+ years in programmatic, Adele has secured a reputation as one of the top authorities on programmatic media trading in Australia and the broader ...continue reading
CMO asks the experts about the customer experience trends heading towards marketers and CX professionals in 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those ...continue reading
From the demise of third-party cookies and privacy-first marketing, to the reinvention of email and the reign of content, CMO asks the experts about what digital marketing will hold in 2021. In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and ...continue reading
In their latest piece for ExchangeWire, IAB UK speaks to members of its UK Display & Data Steering Group to discuss what the ad tech industry needs to do to tackle ongoing issues and enhance programmatic. The programmatic industry has revolutionised digital advertising. Since its inception over a decade ago, it has reformulated what’s possible via digital ...continue reading
Nothing has dominated headlines more for the adtech and martech industry this year than the demise of third-party cookies. With Google Chrome’s announcement in January that it would phase out third-party cookies and Apple later announcing it would abandon its Identifier for Advertisers (IDFA), the industry has been scrambling to find more sustainable cross-channel solutions. As a result ...continue reading
Higginson breaks down what’s happening in the adtech field and shares her advice for women chasing a career in the industry. With ten years of experience in digital marketing and seven years focused on programmatic, Janette has built a solid career in the adtech community, serving as an educator of programmatic advertising for buyers and ...continue reading
As we approach the tail-end of a particularly tumultuous year, it’s time to build personal plans and strategies that achieve real inclusion in our industry. Inclusion and belonging aren’t just key themes throughout my career, but my life. As young as nine-years-old, I joined a group committed to teaching students how to treat one another ...continue reading
In January 202o, Google announced the sunsetting of the third-party cookie and provided a deadline of early 2022. Though this didn’t come as a surprise to the industry, marketers have begun to question the future of digital marketing. However, before we try to provide an answer to this question, we must first take a look ...continue reading
Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetise while driving results for advertisers London, November 23, 2020 – Index Exchange, one of the world’s largest independent ad exchanges, announced today its support for Unified ID 2.0, a new industry-wide approach to identity with initial development led by The Trade ...continue reading
Two of the largest independent SSPs now support the post-cookie identity product Magnite and Index Exchange, two of independent ad-tech’s largest supply-side platforms, are the latest companies to support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies.
Partnership demonstrates the ad exchange’s commitment to the highest standards in malicious behaviour prevention by protecting publishers and end-users Baltimore, MD, October 15, 2020 – clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world’s largest independent ad exchanges, today announced a partnership that further ...continue reading
Industry Profile: IX’s Regional Managing Director, APAC Adele Wieser Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we speak to Index Exchange regional managing director, ...continue reading