AdNews Australia: Predictions 2021 – Ad Tech Searches for its Identity, Data’s New Era and AI is Democratised

Nothing has dominated headlines more for the adtech and martech industry this year than the demise of third-party cookies. With Google Chrome’s announcement in January that it would phase out third-party cookies and Apple later announcing it would abandon its Identifier for Advertisers (IDFA), the industry has been scrambling to find more sustainable cross-channel solutions. As a result ...continue reading