AdNews Australia: Predictions 2021 – Ad Tech Searches for its Identity, Data’s New Era and AI is Democratised

Nothing has dominated headlines more for the adtech and martech industry this year than the demise of third-party cookies. With Google Chrome’s announcement in January that it would phase out third-party cookies and Apple later announcing it would abandon its Identifier for Advertisers (IDFA), the industry has been scrambling to find more sustainable cross-channel solutions. As a result ...continue reading

Press Partners with Index Exchange to Expand Malvertising Protection for Publishers & Consumers

Partnership demonstrates the ad exchange’s commitment to the highest standards in malicious behaviour prevention by protecting publishers and end-users Baltimore, MD, October 15, 2020 –, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world’s largest independent ad exchanges, today announced a partnership that further ...continue reading

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