For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange. During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to a solution that we can ...continue reading
In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the future of the programmatic industry, and what the various underlying fluctuations affecting the sector mean for all players involved. Which channels are set to benefit most strongly from prioritisation of data-driven thinking? How can these be ...continue reading
The IAB Tech Lab this week called for publishers, advertisers, and adtech companies to unite to create standards and a replacement for third-party cookies on browsers like Chrome, Apple’s Safari and Mozilla-owned Firefox. Dubbed Project Rearc, the effort is eventually supposed to include a consumer ad campaign to reach 2 billion people. “Everything we do ...continue reading
Currently, the industry lacks a consensus alternative to the third-party cookie. Google has said that it will work with industry representatives to develop an alternative to the third-party cookie before its browser changes take effect in two years. Meanwhile, companies like LiveRamp and BritePool have developed their own identifiers. And more players likely to enter ...continue reading
Every time I hear someone ask, “After Chrome’s merciless slaughter, what will replace the third-party cookie?” I fight the urge to smash my head against the wall. I’ve started carrying a pillow with me to mute the inevitable “ARGH!” that bursts from my diaphragm; my office colleagues are quite grateful. The industry doesn’t need a direct ...continue reading
We’ve entered an interesting era for the digital media industry — one marked by shifts, shake-ups, and rapid evolution. And on 14 January, Google put the nail in the third-party cookies’ proverbial coffin, announcing they would be phased out of the Chrome browser in the next two years. It wasn’t shocking news — as noted, ...continue reading
Move marks a watershed moment for the digital ad industry to reinvent itself The clock is ticking to reinvent digital advertising now that Google vowed to remove third-party cookies from its Chrome browser within two years. While the move will force digital players into new ways of doing business, a cookie-less world is being seen ...continue reading
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, ...continue reading
Digital advertising — particularly in mobile — has reached a crossroads. Over the last few years, cracks have started to form in the foundation of our industry’s business model, with data privacy regulations becoming increasingly tighter, third-party cookies less effective, and omnichannel strategies more imperative. But, what brought us to this point? And where do ...continue reading
2019 was the year the adtech industry was forced to adapt to sweeping new privacy laws and a rapidly changing media business. Growing concerns about privacy and the death of cookies that fuel digital advertising; the advent of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR); and tech giants Apple and Google clamping ...continue reading
The theme of this year’s RampUp on the Road London 2019 zeroed in on the relationship between publisher and advertiser. Among many lessons learned, this year’s conference main themes revolved around privacy, consumer trust and first-party data and ultimately, how all of these components affect the relationship between publisher and advertiser.
It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are developing across connected channels such as DOOH and CTV. So where does display advertising stand ...continue reading