Who is Index Exchange? Index Exchange is a global advertising marketplace, with a presence across APAC — where premium digital media companies sell their ad impressions transparently and in real-time. Put simply, we are a supply side platform that partners with premium publishers with the sole focus of connecting media companies with premium demand at ...continue reading
Every transaction needs an itemized, virtual receipt provided to all participants. When the curtain comes up on the summer of 2020, the stage is set in a tempest. Marketers have retooled creative strategies. Media companies have had to manage record-high levels of user engagement while navigating a business environment marked by one of the most challenging ...continue reading
When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years – following similar moves by Mozilla’s Firefox and Apple’s Safari – it heralded in a new era of digital advertising. There are of course challenges to navigate; marketers who rely on the use ...continue reading
AdNews brings the stories of those working from home (WFH) in the advertising and media industry during the coronavirus crisis. Adele Wieser is regional managing director, APAC, at Index Exchange: How are you dealing with the silence? To be honest, there hasn’t been much silence in this household for the last 4 years. We have a ...continue reading
The crisis is adding to existing turmoil in the adtech space, leading to job cuts and talk of consolidation, but also higher interest in effective targeting. Here, APAC leaders discuss the changes, including their take on who will emerge stronger—and who might not make it. Tech suppliers, including adtech companies, are grappling with issues such ...continue reading
With Google having announced plans to phase out support for third-party cookies in Chrome within the next two years, there is a conversation in the market around how marketers and the adtech industry can find ways to identify and connect with customers. LiveRamp recently hosted an industry panel session, in collaboration with Which-50 to discuss online identity ...continue reading
Index’s own Paul Zovighian, Senior Director, Exchange Optimization hosted a MaRS partner session on how buyers have both reacted and adapted to the new reality of COVID-19 in a programmatic context. Armed with a bevy of data and insights on the buying patterns of today’s advertisers, Paul broke down exchange activity over the month of ...continue reading
IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it is one of the largest virtual events in our industry. Featuring speakers from IAB Europe member companies CNN, Bloomberg Media, BBC Global News, Double Verify, IAS, OMD, MediaCom, Google and OpenX, the event was split into panel sessions to address ...continue reading
TORONTO – During the pandemic, many advertisers are slashing spending. One principal reason is the lack of appropriate advertising. Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic adverting ...continue reading
According to IAB’s COVID-19 Ad Spend Impact report, 29% of advertisers are increasing programmatic buying through June 2020. Will this trend continue? IX’s Andrew Casale joins IAB THERE to discuss the future of programmatic.
The world of digital advertising is largely siloed. Though brands, publishers, agencies, and tech providers are all connected symbiotically, they also operate independently. The same is true of various regions – players in APAC (Asia-Pacific) operate separately and behave differently than those in the UK, and vice-versa. In order to build a truly global strategy, ...continue reading
For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange. During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to a solution that we can ...continue reading