In times of important decision making (even in the earlier parts of Janette’s life), her mother had actively chosen to give her space so that she would make critical decisions on her own. With ten years of experience in digital marketing and seven years focused on programmatic, Janette has built a solid career in the adtech community, ...continue reading
WPP’s media investment behemoth drove savings through a preferred supplier relationship with Index Exchange. Agencies have been leaning heavily into supply path optimisation (SPO), which allows media buyers to find the most efficient, effective and transparent path to programmatic supply. For GroupM, which kicked off its premium supplier strategy in the U.S. last year via ...continue reading
The advertising industry is gripped with fear over new moves from Google that could minimize or even cut out other ad tech players from the market. Earlier this week, the search giant announced a new policy position to restrict personalized advertising online, which could cement Google’s ad tracking system as the industry standard, forcing other players to ...continue reading
The advertising industry is gripped with fear over new moves from Google that could minimise or even cut out other ad tech players from the market. Earlier this week, the search giant announced a new policy position to restrict personalised advertising online, which could cement Google’s ad tracking system as the industry standard, forcing other players ...continue reading
“This will be remembered as a great day for the future of the open internet,” said The Trade Desk CEO, founder, and chairman Jeff Green. Green likened the ongoing cookies situation to a game of chess. “In any chess match, eventually you have to let pieces go. You trade a less valuable piece for those ...continue reading
Google’s outline last week about its preferred path to what it calls a privacy-first web – basically how it views the world once it stops supporting 3rd party cookies – has drawn criticism and cynicism in some quarters, while others see it simply as confirmation of the search giant’s new way of thinking. Further reading: Digital ...continue reading
StopPress asked Adele Wieser, Index Exchange Regional Managing Director, APAC, to look back on the year 2020 and share her predictions for 2021. With over 12+ years of digital experience and 8+ years in programmatic, Adele has secured a reputation as one of the top authorities on programmatic media trading in Australia and the broader ...continue reading
CMO asks the experts about the customer experience trends heading towards marketers and CX professionals in 2021 In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those ...continue reading
From the demise of third-party cookies and privacy-first marketing, to the reinvention of email and the reign of content, CMO asks the experts about what digital marketing will hold in 2021. In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and ...continue reading
In their latest piece for ExchangeWire, IAB UK speaks to members of its UK Display & Data Steering Group to discuss what the ad tech industry needs to do to tackle ongoing issues and enhance programmatic. The programmatic industry has revolutionised digital advertising. Since its inception over a decade ago, it has reformulated what’s possible via digital ...continue reading
Nothing has dominated headlines more for the adtech and martech industry this year than the demise of third-party cookies. With Google Chrome’s announcement in January that it would phase out third-party cookies and Apple later announcing it would abandon its Identifier for Advertisers (IDFA), the industry has been scrambling to find more sustainable cross-channel solutions. As a result ...continue reading
Higginson breaks down what’s happening in the adtech field and shares her advice for women chasing a career in the industry. With ten years of experience in digital marketing and seven years focused on programmatic, Janette has built a solid career in the adtech community, serving as an educator of programmatic advertising for buyers and ...continue reading