For years we have used third-party cookies to track consumer behaviours – from website visits to analysing clicks – to better serve advertisements to users. But the way we use and track digital behaviours are drastically changing by 2022. Earlier this year, Google announced that it will be phasing out third-party cookies on Chrome. So what ...continue reading
For years, third-party cookies have served as the foundation of digital advertising. Recently, there’s been much debate around their sustainability as regulators as industry bodies focus in on consumer privacy. While still seen as foundational, third-party cookies are not always used in a way that is compatible with the attributes of consumer privacy. Because of ...continue reading
Over the last few decades, we’ve witnessed a plethora of rapid change and advancement in the digital advertising world. Specifically, during the last few months, there has been a shift of focus in both technology and consumer behaviours. Currently, third-party cookies generate their own identifiers for each user across each device, leading to massive and disjointed data sets. ...continue reading
White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory LONDON, AUGUST 12, 2020– Index Exchange (IX), one of the world’s largest independent ad exchanges, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced ...continue reading
At Index Exchange, we’re excited to announce that we are the first exchange live and integrated with LiveRamp IdentityLink (IDL) globally, expanding to include support for publishers in the UK, Europe, and Asia-Pacific. Through this expanded integration, Index Exchange and LiveRamp aim to bring European and Asia-Pacific partners the ability to enable a consent-driven, people-based ...continue reading
Independent ad exchange Index Exchange (IX) has become the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution to third-party cookies. The ability to transact on a LiveRamp IdentityLink ...continue reading
The tech industry is fueled by a culture of collaboration, complexity and change – the adtech world is no different. Those that have built a career in the digital marketing ecosystem, will know that the people are the ones who power this fast burning engine and they thrive on a challenge – this is why ...continue reading
LONDON, UK, JULY 22, 2020 – Prebid.org, the organisation that oversees the open-source Prebid programmatic advertising solutions, announced today that Index Exchange (IX), one of the world’s largest independent ad exchanges, will be joining Prebid.org at the Leader level. Mike O’Sullivan, Vice President of Product at IX, will also be joining the organisation’s board. As ...continue reading
Global independent advertising exchange Index Exchange (IX) revealed today that it is the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution. The companies say the move will ...continue reading
IdentityLink’s expansion comes as the industry looks for third-party cookie alternatives Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global. The expansion builds on last year’s partnership. that saw LiveRamp integrate its IdentityLink (IDL) product with the supply-side platform’s IX Wrapper product as part of an effort to connect publisher ...continue reading
New integration enables global marketers to deliver personalised marketing across the open web with people-based precision London, 20 July, 2020 — Index Exchange (IX), one of the world’s largest independent ad exchanges, today announced that it is the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, ...continue reading
Video Player Bidding now available to all of Index Exchange’s publisher partners, signalling continued omnichannel growth for leading Exchange NEW YORK, NY, July 13, 2020 – Index Exchange (IX), one of the world’s largest independent ad exchanges, announced today it has partnered with JW Player, the world’s most powerful and flexible video platform, to deliver ...continue reading