Category: Press

Digital advertising — particularly in mobile — has reached a crossroads. Over the last few years, cracks have started to form in the foundation of our industry’s business model, with data privacy regulations becoming increasingly tighter, third-party cookies less effective, and omnichannel strategies more imperative. But, what brought us to this point? And where do ...continue reading

2019 was the year the adtech industry was forced to adapt to sweeping new privacy laws and a rapidly changing media business. Growing concerns about privacy and the death of cookies that fuel digital advertising; the advent of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR); and tech giants Apple and Google clamping ...continue reading

The theme of this year’s RampUp on the Road London 2019 zeroed in on the relationship between publisher and advertiser. Among many lessons learned, this year’s conference main themes revolved around privacy, consumer trust and first-party data and ultimately, how all of these components affect the relationship between publisher and advertiser.

It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are developing across connected channels such as DOOH and CTV. So where does display advertising stand ...continue reading

Hiring is Latest Effort in Independent Ad Tech Company’s Expansion Across Asia TOKYO, Dec. 18, 2019 (GLOBE NEWSWIRE) — Index Exchange today announced plans to expand its operations in Japan, highlighted by the hiring of Haruyo Kagawa as Managing Director, Japan. Kagawa brings to Index a tremendous track record in digital advertising and most recently ...continue reading

Just weeks after Campaign revealed Haruyo Kagawa’s departure from Unruly, we can now detail her plans to expand Index Exchange in the market. Index Exchange has tapped former Unruly country manager Haruyo Kagawa to expand its operations in Japan. Kagawa will become managing director of Japan at the adtech firm, charged with expanding its suite ...continue reading

We’re pleased to be recognised as the #1 company for Deloitte’s Technology Fast 50 Awards under the Enterprise Fast 15 category. View the full list of winners here.

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their right to own and protect how it’s collected and used. It has also resulted in large ...continue reading

While much of the programmatic world is still adopting header bidding, here in the UK, this transition took place long ago. We are now in a stage of maturity whereby we’re all looking at ways to optimise rather than increasing supply and demand. As noted in a recent eMarketer report, nearly nine in 10 digital ...continue reading