AdNews Australia: Predictions 2021 – Ad Tech Searches for its Identity, Data’s New Era and AI is Democratised

Nothing has dominated headlines more for the adtech and martech industry this year than the demise of third-party cookies. With Google Chrome’s announcement in January that it would phase out third-party cookies and Apple later announcing it would abandon its Identifier for Advertisers (IDFA), the industry has been scrambling to find more sustainable cross-channel solutions. As a result ...continue reading

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clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers & Consumers

Partnership demonstrates the ad exchange’s commitment to the highest standards in malicious behaviour prevention by protecting publishers and end-users Baltimore, MD, October 15, 2020 – clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world’s largest independent ad exchanges, today announced a partnership that further ...continue reading

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