Press Archives - Index Exchange

ExchangeWire: Post-Cookie Lessons from Germany: An Industry Call-to-Action

As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following ...continue reading

30 Oct

IX Perspectives Press

ExchangeWire: What Does the End of Cookies Mean for Digital Advertising?

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their right to own and protect how it’s collected and used. It has also resulted in large ...continue reading

23 Oct

Press

IAB UK: Ad tech analytics: A guide to boosting monetisation opportunities

While much of the programmatic world is still adopting header bidding, here in the UK, this transition took place long ago. We are now in a stage of maturity whereby we’re all looking at ways to optimise rather than increasing supply and demand. As noted in a recent eMarketer report, nearly nine in 10 digital ...continue reading

14 Oct

Press

ExchangeWire: The Future of the Ad Funded Model 2.O

10 Oct

Press

Digiday: German publishers wrestle with Firefox’s latest anti-tracking changes

German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default for all the browser’s users. Publishers have experienced a detrimental drop in programmatic ad revenues since the changes three weeks ago. Axel Springer is among those to have seen a drop, but the issue is marketwide, according to ...continue reading

25 Sep

Press

Adweek: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Ad tech’s week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping 16.7 billion euros ($18.4 billion) in 2018, more than a year since ...continue reading

13 Sep

Press

MarTech Series: AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange‘s Chief ...continue reading

11 Sep

Press

Supply-side platforms want to deal with advertisers directly

Brands are the belles of the ball. Supply-side platforms are the latest in a long line of programmatic players trying to go direct to advertisers. When SSPs first tried to make this move two years ago, most advertisers weren’t interested. They represented merely another vendor to potentially manage on top of several others at a ...continue reading

11 Sep

Press

Index Exchange Sets New Benchmarks for Accountability, Quality and Speed For DSPs, Agencies, and Advertisers

With receipts for every transaction and unsurpassed supply chain visibility, flurry of new features extends trust and empowers partners to benefit from IX infrastructure. September 10, 2019, NEW YORK, NY – Index Exchange (IX), the world’s largest independent ad exchange, today announced an array of features delivering greater transaction visibility for all partners and bringing ...continue reading

10 Sep

Press Product

How ad tech is adapting to the pivot to privacy

Programmatic advertising is undergoing a change, driven in large part by external threats — from regulators, platforms and browsers — to the slicing and dicing of user data. At ExchangeWire’s ATS event in London, ad tech execs gathered to mull future business models, the demise of the third-party cookie and the privacy-focused direction taken by ...continue reading

10 Sep

Press

Adweek: Index Exchange Brings the Ad-Tech Supply Chain Out of the Shadows

Much-needed transparency between media buyers and sellers is coming The ad-tech giant Index Exchange has revealed a suite of changes meant to bring some much-needed transparency to the marketplace. The offerings include buy- and sell-side auditing tools, as well as small tweaks to the auction process to keep buyers from overspending. These rollouts go hand-in-hand ...continue reading

09 Sep

Press Product

ExchangeWire: The State of Play in APAC: Q&A with Janette Higginson, Index Exchange

In this exclusive and wide-ranging interview with ExchangeWire, Janette Higginson (pictured below), buyer development director at Index Exchange, discusses a wide variety of industry topics focusing on APAC, ranging from the popularity of private marketplaces to the sell-side’s role in combating ad fraud. Why are private marketplaces so successful in APAC compared to other regions? Do ...continue reading

28 Aug

Press