ExchangeWire: Post-Cookie Lessons from Germany: An Industry Call-to-Action

As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following ...continue reading

IX Perspectives Press

MarTech Series: AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange‘s Chief ...continue reading

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Index Exchange Sets New Benchmarks for Accountability, Quality and Speed For DSPs, Agencies, and Advertisers

With receipts for every transaction and unsurpassed supply chain visibility, flurry of new features extends trust and empowers partners to benefit from IX infrastructure. September 10, 2019, NEW YORK, NY – Index Exchange (IX), the world’s largest independent ad exchange, today announced an array of features delivering greater transaction visibility for all partners and bringing ...continue reading

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ExchangeWire: The State of Play in APAC: Q&A with Janette Higginson, Index Exchange

In this exclusive and wide-ranging interview with ExchangeWire, Janette Higginson (pictured below), buyer development director at Index Exchange, discusses a wide variety of industry topics focusing on APAC, ranging from the popularity of private marketplaces to the sell-side’s role in combating ad fraud. Why are private marketplaces so successful in APAC compared to other regions? Do ...continue reading

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