Beet.TV: Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

TORONTO  –  During the pandemic, many advertisers are slashing spending. One principal reason is the lack of appropriate advertising. Responding quickly, agencies are creating new executions. As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic adverting ...continue reading

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Mobile Marketing Magazine: The APAC Impact: What Today’s Publishers and Buyers Need To Know When Crafting a Global Strategy

The world of digital advertising is largely siloed. Though brands, publishers, agencies, and tech providers are all connected symbiotically, they also operate independently. The same is true of various regions – players in APAC (Asia-Pacific) operate separately and behave differently than those in the UK, and vice-versa. In order to build a truly global strategy, ...continue reading

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