IAB Australia: AdTech Q&A: Identity, third-party cookies and rearchitecting advertising

Identity, third-party cookies and re-architecting advertising for the future Identity and identifiers in Digital Advertising remains very hot topics for our members. With the usage of third-party cookies for retargeting, cross-site tracking and ad-serving being blocked by all major browsers by 2022, we were keen to review the potential ramifications of these changes with some ...continue reading

IX Perspectives