It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to our industry and otherwise, ad tech (being ever-resilient) has been able to pivot and respond to the market’s needs accordingly. It has also been experiencing a renaissance of sorts, driven largely by a recent resurgence ...continue reading
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with Index’s Senior Vice President of Product, Mike McNeeley, to hear more about his vision for the future, the opportunities ahead, and the key goals he’s hoping to accomplish with partners in the coming year. First ...continue reading
This year marked Index Exchange’s fifth annual Hackathon. Needless to say, Hackathon 2020 was notably different from the first four. Hackathons create an environment where creative ideas and company culture can really flourish. My favourite part has always been the raw and uncapped energy that everyone participating undoubtedly feels. Sitting around boxes of pizza at ...continue reading
This year has been a challenging one for all of us. In the past, we’ve expressed our appreciation for you, our partners, through gifts, champagne toasts, and shared meals. But the holidays — like everything else in 2020 — look a bit different this year. And while we feel more gratitude for you than ever, ...continue reading
For many, Cyber Monday means filling virtual shopping carts and entering coupon codes. At Index Exchange, however, the holiday is synonymous with increased audience engagement, sky-high ad spend, and close partner support, as it is often among the busiest days of the year for our partners and our exchange. It brings a flurry of online ...continue reading
From Intern to Indexer: Cameron Ouellette, Software Engineer At Index Exchange, we welcome a number of engineering co-op students throughout the year to our Toronto, Montréal, and Kitchener-Waterloo offices. Some of these students make the transition from co-op student to full-time Indexer. We caught up with Cameron Ouellette, a software engineer at our Kitchener-Waterloo office, ...continue reading
Everything In Its Right Place When we started this newsletter at the height of the first wave of the pandemic, I didn’t think I would still be writing them in Q4. At the time, it seemed unlikely that this would last longer than a couple of months. However, their purpose then, and now, is the ...continue reading
Trust, transparency, crumbling cookies and increasing regulation. Buckle up as we get into the hard-hitting topics with our Display and Data Steering Group. Tune in for an honest discussion about mistakes made by our industry and what is being done to build a sustainable ad-funded ecosystem with the consumer at its heart. Hear from Matt ...continue reading
A Day In the Life: Charles Mills, Manager, Quality Control Welcome to A Day In The Life — a series dedicated to showcasing the ethos of an Indexer. This month, we sat down (virtually) with Charles Mills — Manager, Quality Control at Index Exchange and a sax player outside of the office — to discuss ...continue reading
Index Exchange has been committed to growing, supporting, and safeguarding publishers since day one. Part of that requires that every ad that runs on our exchange meets our high standards for quality and is consumer-safe, no matter the channel. We employ a variety of tools, protective technology, and meticulous processes to this end, whether ads ...continue reading
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide to Supply Path Optimisation (SPO)’. Written by industry experts from across the supply chain in the aim of this guide is to educate all stakeholders on the importance of a good SPO strategy and implementation.
At Index Exchange, we’re committed to driving innovation in the programmatic advertising ecosystem and technology sector at large. We’ve been building solutions for publishers and buyers alike for more than 17 years and have learned a lot along the way. Over the last few years, we have made several adjustments to how we plan, build, ...continue reading