We’re firm believers in celebrating our people, all people, just as they are—a belief that was encapsulated this Pride Month at Index Exchange. From an Instagram series saluting key media moments in LGBTQ+ history, to a book club discussion of Audre Lorde’s Sister Outsider, to live-streamed conversations with LGBTQ+ advocates, we strived to champion inclusivity, ...continue reading
In January of 2020 — before the world shut down — we refreshed our company core values, distilling our working philosophy into key messages that captured Index Exchange’s essence. Among them was “Support Each Other. It Matters.” This mantra would prove to be invaluable and imperative in the months ahead as we forged through a ...continue reading
First launched in 1915 by historian Carter G. Woodson, Black History Month was created to celebrate the achievements of Black individuals and scholars. In the decades since it began, Black History Month has continued to serve as an opportunity to salute Black communities — a chance to pause, reflect, and more closely familiarize ourselves with ...continue reading
Last week, we celebrated our 8th IX All Hands, an annual gathering of Indexers from across the globe to reflect on the year past and look forward to what’s to come in 2021. A time-honoured tradition, IX All Hands is typically held in our founding city, Toronto. Being unable to join together in person this ...continue reading
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to our industry and otherwise, ad tech (being ever-resilient) has been able to pivot and respond to the market’s needs accordingly. It has also been experiencing a renaissance of sorts, driven largely by a recent resurgence ...continue reading
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with Index’s Senior Vice President of Product, Mike McNeeley, to hear more about his vision for the future, the opportunities ahead, and the key goals he’s hoping to accomplish with partners in the coming year. First ...continue reading
How IX Works From Home As is the case for many organisations worldwide, the COVID-19 pandemic has necessitated a new normal for our employees, clients, and local communities. No stranger to adapting to new and unprecedented circumstances at Index Exchange, we’ve implemented several measures to ensure that our business functions continue uninterrupted, our productivity remains ...continue reading
Index Exchange (IX) is excited to announce the release of new fields and smarter functionality available via the Client Audit Logs (CALs). We continue to invest in our Client Audit Logs, designed to empower our customers to audit their auctions, by providing a receipt for every transaction on the Exchange, free of charge. Smarter CALs: ...continue reading
The journey of programmatic advertising has been fascinating, and Index Exchange (IX) has enjoyed a front seat for each major wave of innovation along the way. The first wave of innovation spanned 10+ years and focused on standards via OpenRTB to create scale and vendor choice, bringing relationships into programmatic via Deal IDs and Private ...continue reading
The health and safety of our employees, clients, and local communities have always been our top priority at Index Exchange, bound by our shared commitment to power premium journalism. In light of the unprecedented challenges presented by the spread of Coronavirus (COVID-19), we want to reiterate that our dedication to protecting our teams, partners, and ...continue reading
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, CCPA (the California Consumer Privacy Act) allows web users to opt-out from their personal information being used by companies to serve digital ads. While this new law has some similarities to the legislation recently implemented in the EU (GDPR), there ...continue reading
Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for Sellers.json and Schain, done in an effort to champion accountability and allow our partners to better vet all sources of inventory that they can access and purchase on our exchange. As a recap, Schain is a bid ...continue reading