At Index Exchange, we’re in the very fortunate position that when COVID-19 necessitated all of our employees to work remotely, we were able to do so without significant disruption. This includes our engineering team, whose 200+ employee workforce is spread across our three Canadian offices in Toronto, Montreal, and Kitchener-Waterloo. As natural innovators, we’ve not only ...continue reading
Al Fresco Nation For the past couple of years, my running has been on a slow and steady decline. I can blame it on travel, work, and any number of distractions, but the truth is I just wasn’t able to keep a consistent routine. There wasn’t really anything materially different other than my motivation had ...continue reading
100 Days, 100 Nights There are a lot of good headlines coming out of the trades. Advertising is expected to recover and grow in 2021. Programmatic, in particular, is fighting its way back to pre-COVID levels. We are settled into our new routines. In some respects, it feels harder to imagine what it was like ...continue reading
Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are advancing the tech industry, both ...continue reading
Standards are sexy: how industry standards drive business In simple terms, standards are generally accepted requirements followed by the members of an industry. These exist across many areas of media, including digital advertising.There are organizations within the advertising and media industry that oversee the development and revision of standards including industry bodies such as IAB ...continue reading
Viva Las Vegas? It’s the beginning of June, and Ad Spend continues to recover. Even the most hard-hit Ad categories, like Travel, have started to gain momentum. All verticals are up since April 1st, and green shoots are sprouting across the ecosystem. We still have a ways to go, but collectively things are getting better. ...continue reading
Due to current events, and acts of injustice, it feels inappropriate to share a newsletter this week. Instead, I am including a list of resources that feel relevant and important. You won’t be wrong to start anywhere on this list, but I found Ta-Nehesi Coates We Were Eight Years in Power to be the most ...continue reading
During the IAB UK webinar on User Identity, Index’s EVP of International, James Prudhomme, discusses the future of people-based marketing in a post-cookie world and how these initiatives will empower the ecosystem. Revisit the full session here alongside leaders from The Programmatic Advisory, OneTrust, ID5, Permutive, Smartology and Adjust.
Every transaction needs an itemized, virtual receipt provided to all participants. When the curtain comes up on the summer of 2020, the stage is set in a tempest. Marketers have retooled creative strategies. Media companies have had to manage record-high levels of user engagement while navigating a business environment marked by one of the most challenging ...continue reading
Sometimes You Get What You Need… It’s funny how you don’t know you need something until you get it. I really didn’t think an extra day off for Memorial Day would matter all that much. I wasn’t going anywhere. I am in the same place I have been for the last 10 weeks. Days are ...continue reading
During the IAB Australia webinar on Identity, Project REARC and Privacy Sandbox, Index Exchange’s Regional Managing Director for APAC, Adele Wieser discusses the future of people-based marketing in a post-cookie world and how these initiatives will empower the ecosystem. Watch the full session here alongside panelists from IAB Tech Lab, Verizon Media, Genesis Motors and ...continue reading
Identity, third-party cookies and re-architecting advertising for the future Identity and identifiers in Digital Advertising remains very hot topics for our members. With the usage of third-party cookies for retargeting, cross-site tracking and ad-serving being blocked by all major browsers by 2022, we were keen to review the potential ramifications of these changes with some ...continue reading