For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange. During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to a solution that we can ...continue reading
With the launch of the IAB’s Transparency and Consent Framework (TCF) 2.0 set for April 1, 2020, Index Exchange is ready to handle the Framework’s new consent signals. The TCF allows businesses to operate in a compliant way under the GDPR by providing a standardised format to collect and communicate user consent signals to process ...continue reading
In 2015, the Harvard Business Review reported that “women made up a mere 19% of experts featured in news stories and 37% of reporters telling stories globally.” As an organisation committed to powering premium journalism, we feel it’s equally important to champion the voices bringing these stories to life — fighting for greater parity and ...continue reading
Index Exchange (IX) is excited to announce the release of new fields and smarter functionality available via the Client Audit Logs (CALs). We continue to invest in our Client Audit Logs, designed to empower our customers to audit their auctions, by providing a receipt for every transaction on the Exchange, free of charge. Smarter CALs: ...continue reading
The journey of programmatic advertising has been fascinating, and Index Exchange (IX) has enjoyed a front seat for each major wave of innovation along the way. The first wave of innovation spanned 10+ years and focused on standards via OpenRTB to create scale and vendor choice, bringing relationships into programmatic via Deal IDs and Private ...continue reading
The health and safety of our employees, clients, and local communities have always been our top priority at Index Exchange, bound by our shared commitment to power premium journalism. In light of the unprecedented challenges presented by the spread of Coronavirus (COVID-19), we want to reiterate that our dedication to protecting our teams, partners, and ...continue reading
When header bidding first rose to prominence, publishers quickly realised the importance of using a JavaScript framework to house the code for their digital advertising configuration and bidders (often called a ‘Container’ or ‘Wrapper,’ but something we call a ‘Library’ here at Index). While the first frameworks helped democratise monetisation, publishers continue to face new ...continue reading
I joined Index Exchange as Director, Engineering relatively recently. Even in the hiring process, it was clear to me: This was a company where I could bring about change. As a mother of two, an immigrant, and a director whose career has been spent in technical fields, I’m used to being in the minority — ...continue reading
In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the future of the programmatic industry, and what the various underlying fluctuations affecting the sector mean for all players involved. Which channels are set to benefit most strongly from prioritisation of data-driven thinking? How can these be ...continue reading
Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. Index Exchange has since updated our cookies to prepare for their February 4th release of Chrome 80. More recently, on January 14, Google revealed their longer-term intentions via a blog post to phase ...continue reading
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, ...continue reading
With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, CCPA (the California Consumer Privacy Act) allows web users to opt-out from their personal information being used by companies to serve digital ads. While this new law has some similarities to the legislation recently implemented in the EU (GDPR), there ...continue reading