IX Perspectives Archives - Index Exchange

ExchangeWire: Index Exchange’s James Prudhomme on Cookies, the ICO, and the NYT

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week’s episode: – In the continuing fallout from announcing that it is dropping support for third-party cookies within two years, ...continue reading

24 Jan

IX Perspectives Press

California Consumer Privacy Act (CCPA) Readiness at IX

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, CCPA (the California Consumer Privacy Act) allows web users to opt-out from their personal information being used by companies to serve digital ads. While this new law has some similarities to the legislation recently implemented in the EU (GDPR), there ...continue reading

30 Dec

IX Perspectives

What Sellers and Buyers should know about Sellers.json, Schain, and Transparency

Index Exchange was one of the first major exchanges to adopt and abide by the IAB’s specifications for Sellers.json and Schain, done in an effort to champion accountability and allow our partners to better vet all sources of inventory that they can access and purchase on our exchange. As a recap, Schain is a bid ...continue reading

19 Dec

IX Perspectives Product

RampUp London 2019 – Boost Ad Revenue In A Cookieless World

02 Dec

Events IX Perspectives Video

Insights Ahead of Black Friday & Cyber Monday for Northern Europe

While Q4 has traditionally served as a busy time across the advertising industry, the advent of Black Friday and Cyber Monday, and their growing adoption outside of the U.S. market, signal a more significant focus on the upcoming holiday season. Ad spend during Black Friday and Cyber Monday has increased in monetary value, especially as ...continue reading

25 Nov

IX Perspectives

Insights from the AOP Publishing Summit

Across the river from the iconic Elizabeth Tower (more affectionately known as Big Ben), digital publishers in both the B2B and B2C sectors congregated at the annual AOP Digital Publishing Summit. Attendees were looking for insight into the future of the digital publishing industry, and of the many themes discussed throughout the day, two struck ...continue reading

07 Nov

Events IX Perspectives

Expect the Unexpected From IAB UK Nonference

With laptops closed and notebooks tucked away, IAB’ UK Nonference felt inherently ‘anti-conference’ from the moment it started. Players from across the digital advertising industry attended, the event’s jam-packed sessions — which included interactive games and pub quizzes — allowed us all to test our knowledge and explore our ecosystem’s future together. Among many lessons ...continue reading

06 Nov

Events IX Perspectives

The Impact of Mozilla Firefox: The Change is Now

On Tuesday, September 3rd, Firefox announced the release of Enhanced Tracking Protection (ETP), a feature which automatically blocks third-party cookies by default. First revealed one year ago, the decision to enable ETP by default has had a material effect on publishers’ revenue in the past month, particularly in markets where Firefox has a high market ...continue reading

30 Oct

IX Perspectives Product

ExchangeWire: Post-Cookie Lessons from Germany: An Industry Call-to-Action

As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following ...continue reading

30 Oct

IX Perspectives Press

Adapter Features of the IX Library™ Ecosystem

This year we launched the Index Exchange Library Ecosystem – an ecosystem designed to be leveraged by new and existing Adapter Partners to build or upgrade their header bidding adapters with full clarity into how the Ecosystem operates through the Code of Conduct and source code. The launch of the IX Library™ Ecosystem has not ...continue reading

25 Oct

IX Perspectives Partner Product

The Future of Programmatic Advertising Through the Buyer’s Lens

As the leaves start to golden and the temperatures begin to drop, it’s natural to start thinking about the end of the year ⁠— pondering what’s ahead for the last bit of 2019, 2020, and beyond. Before we dive into the future, though, let’s take a moment to reflect on a few key trends we ...continue reading

08 Oct

IX Perspectives Product

The State of Programmatic in the Nordics

“The Nordics” refer to a cluster of countries in the north of Europe: Sweden, Norway, Denmark, Finland and Iceland. Though they are usually merged these five, distinct countries into one region, each operates and grows in different ways and at different rates, particularly when it comes to media and advertising. Historically, The Nordics were hyper-focused ...continue reading

26 Sep

IX Perspectives