RampUp London 2019 – Boost Ad Revenue In A Cookieless World
02 Dec
Events IX Perspectives Video
Category: IX Perspectives
Insights Ahead of Black Friday & Cyber Monday for Northern Europe
While Q4 has traditionally served as a busy time across the advertising industry, the advent of Black Friday and Cyber Monday, and their growing adoption outside of the U.S. market, signal a more significant focus on the upcoming holiday season. Ad spend during Black Friday and Cyber Monday has increased in monetary value, especially as ...continue reading
25 Nov
IX Perspectives
Insights from the AOP Publishing Summit
Across the river from the iconic Elizabeth Tower (more affectionately known as Big Ben), digital publishers in both the B2B and B2C sectors congregated at the annual AOP Digital Publishing Summit. Attendees were looking for insight into the future of the digital publishing industry, and of the many themes discussed throughout the day, two struck ...continue reading
07 Nov
Events IX Perspectives
Expect the Unexpected From IAB UK Nonference
With laptops closed and notebooks tucked away, IAB’ UK Nonference felt inherently ‘anti-conference’ from the moment it started. Players from across the digital advertising industry attended, the event’s jam-packed sessions — which included interactive games and pub quizzes — allowed us all to test our knowledge and explore our ecosystem’s future together. Among many lessons ...continue reading
06 Nov
Events IX Perspectives
The Impact of Mozilla Firefox: The Change is Now
On Tuesday, September 3rd, Firefox announced the release of Enhanced Tracking Protection (ETP), a feature which automatically blocks third-party cookies by default. First revealed one year ago, the decision to enable ETP by default has had a material effect on publishers’ revenue in the past month, particularly in markets where Firefox has a high market ...continue reading
30 Oct
IX Perspectives Product
ExchangeWire: Post-Cookie Lessons from Germany: An Industry Call-to-Action
As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O’Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise on nascent opportunities. This September, Firefox became another falling domino in the post-cookie revolution. Following ...continue reading
30 Oct
IX Perspectives Press
Adapter Features of the IX Library™ Ecosystem
This year we launched the Index Exchange Library Ecosystem – an ecosystem designed to be leveraged by new and existing Adapter Partners to build or upgrade their header bidding adapters with full clarity into how the Ecosystem operates through the Code of Conduct and source code. The launch of the IX Library™ Ecosystem has not ...continue reading
25 Oct
IX Perspectives Partner Product
The Future of Programmatic Advertising Through the Buyer’s Lens
As the leaves start to golden and the temperatures begin to drop, it’s natural to start thinking about the end of the year — pondering what’s ahead for the last bit of 2019, 2020, and beyond. Before we dive into the future, though, let’s take a moment to reflect on a few key trends we ...continue reading
08 Oct
IX Perspectives Product
The State of Programmatic in the Nordics
“The Nordics” refer to a cluster of countries in the north of Europe: Sweden, Norway, Denmark, Finland and Iceland. Though they are usually merged these five, distinct countries into one region, each operates and grows in different ways and at different rates, particularly when it comes to media and advertising. Historically, The Nordics were hyper-focused ...continue reading
26 Sep
IX Perspectives
IX Library™ for Instream Video – A Multi-Channel Header Bidding Solution
Index Exchange operates a video exchange allowing publishers access to a large, programmatic marketplace. In fact, we’ve already seen one trillion video ad requests come through our exchange this year. We believe as the need for video continues to advance, we should also help meet these needs with industry-leading header bidding technology. We are now ...continue reading
25 Sep
IX Perspectives Product
DMEXCO 2019: Focusing on ‘Trust in You’
For over a decade, digital marketers, media groups, and tech providers have carved out two days in September to gather in Cologne, Germany. For what purpose? DMEXCO, an abbreviated mash of the words ‘Digital Marketing Exposition and Conference,’ and one of the digital community’s most important annual events. Last week, we once again congregated in ...continue reading
17 Sep
Events IX Perspectives Product
ATS London 2019: Index Exchange’s Top Three Takeaways
With the Thames as the backdrop, ExchangeWire’s ATS London — now in its tenth year — was hosted at BFI Southbank earlier this week. It was a day marked by engaging discussions both on and off stage, with more than 500 leading members of the global programmatic advertising community squeezed into the audience. What did ...continue reading
16 Sep
Events IX Perspectives