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Category: French Solutions

IX on Air: C’était a Cannes conversation programmatique avec Thibaud Chevalier de M6 Publicite

14 Jul

French Solutions

Offre Media: Andrew Casale (Index Exchange) : «Le header bidding permet de garantir une totale transparence pour les éditeurs»

Créée en 2001 sous le nom initial de Casale Media, Index Exchange est une plateforme ad tech canadienne qui a popularisé le header bidding, cette nouvelle technologie qui permet la mise en concurrence de plusieurs SSP (supply side platform). Basée à Toronto, Index Exchange est également présente à New York et à Londres, et s’apprête ...continue reading

01 Jun

French Solutions

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