Index Exchange and PMX bring transparency to high impact media buying. The OpportunityIn recent years, high impact media formats that drive interactive campaigns through enhanced display creative, have gained traction in Australia. Between 2018 and 2019, Publicis Media increased spend across high impact media formats by 24%. To respond to client demand, PMX looked to ...continue reading
Success Stories: How FitBit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes. Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading
How IX Helped Apartment Therapy Boost Advertising Spend Over the last month, we’ve collectively observed the ripple effects of the changes in our digital advertising ecosystem. As we begin to adjust to the new normal, we recognise it’s more important than ever to arm publishers with every tool available to capture existing and future budgets. ...continue reading
“[Index Exchange] has helped us understand the industry, the marketplace, and how we can better increase yields without actually going and destroying that user experience. It’s really, really important that we’ve had this long-term relationship and have been able to rely on you guys to help us, not to just give us a platform, walk ...continue reading
“Before Index Exchange, we spent 20+ hours each week managing DFP. Now, Index takes on most of the heavy lifting. On top of earning greater value for our inventory, we can devote more resources toward essential projects.” – Justin Festa, EVP of Digital, LittleThings Click to view case study.
“Since working with Index Exchange, we’ve seen a dramatic increase in both CPMs and revenue across all exchange partners. Their ability to monetize our highest-value inventory is unparalleled, they are our top partner for ad quality, and their strong demand has significantly raised the CPMs we’ve seen through dynamic allocation.” Eric Hochberger, Co-Founder, Mediavine Click ...continue reading