LBB Online: Brexit One Year On: What Was The Word on The Croisette?
27 Jun, 2017
Luke Fenney, VP, Publisher Development, Index Exchange
There have been various events in the world – Brexit, Trump – that have really brought a need from everyday people to have access to quality content. That has put the power back into the hands of traditional publishers. At a time when fake news, or not even fake news but lower quality news sites, are getting a lot of traction, the challenge we have in this industry is that most buyers are just looking for an audience and they don’t care where they get it from. A publication like The Guardian pays a journalist x amount per year, plus a sub-editor, etc., and spend a lot of money on that. Then there are other websites that are either algorithmically creating content, scraping content or paying someone in a cheaper country to write something in poor English. Those premium publishers aren’t being rewarded for the effort that they’re putting in. Consumers are now really looking for those trusted sources.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.