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Beet.TV: Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale

Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale
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TORONTO  –  During the pandemic, many advertisers are slashing spending. One principal reason is the lack of appropriate advertising. Responding quickly, agencies are creating new executions.

As a result, buying should come back in several categories in May and June, predicts Andrew Casale, President & CEO of Index Exchange, one of the largest independent programmatic adverting players.

Getting the right creative will be key in assuring the viability of the programmatic ecosystem and ad-supported media, notably news sites which are under pressure due to keyword blocking over COVID-19 and a general pullback in spending.

We interview Casale remotely in his home in Toronto.

Read More at Beet.TV

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