AdMonsters: Advertising ID Consortium Rolls On

Image of Indexers in the IX office

Rumors of the Advertising ID Consortium’s demise were greatly exaggerated after AT&T announced that its programmatic ad tech arm AppNexus was “no longer participating” in the group.

Soon before the launch of AT&T-AppNexus conjoined ad tech division Xandr, the Advertising ID Consortium founding member and major exchange took a step back from its group leadership role and left the board of directors. However, the AppNexus cookie-based ID remains available to Consortium partners alongside LiveRamp’s IdentityLink, Digitrust and The Trade Desk’s Unified Open ID (

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