AdExchanger: Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration

Code on screen

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday.

The product places LiveRamp’s IdentityLink directly in the bid stream, skipping the cookie syncs typically required for a DSP and SSP to match against LiveRamp in a campaign.

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