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South China Morning Post: Ad Tech Interview — Adele Wieser, Index Exchange

Adele sitting on a panel

Who is Index Exchange?

Index Exchange is a global advertising marketplace, with a presence across APAC — where premium digital media companies sell their ad impressions transparently and in real-time.

Put simply, we are a supply-side platform that partners with premium publishers with the sole focus of connecting media companies with premium demand at massive scale.

What’s your biggest learning from working at home?

How to properly focus and prioritise. This is still very much a work in progress in my personal development, but working from home has forced me to be very honest and clear with myself around what my priorities are.

Both my husband and I have been working from home with two small children over this period, so the working hours have adjusted slightly and whilst it’s been fantastic to be able to spend more time with the kids and having a calmer routine, it’s also been really important to remain focused during my “on” hours.

What’re the next 3 months looking like for you?

From our perspective, our mission has always been to keep things simple and ensure our clients, partners, and users are able to trust our industry’s operations. We also understand that Asia is a vast region, with different levels of understanding when it comes to digital advertising and programmatic, so our focus moving forward will be to continue educating when it comes to our industry’s inner workings and lifting the veil on programmatic practices.

Over the last few years, we’ve been working on identity solutions and in 2020, we’re committed to bringing people-based solutions to market and continuing on our journey to educate all players about the future beyond the death of the third-party cookie.

To summarise, we’re committed to working towards developing solutions that propel our industry into an accountable ecosystem.

Read more from our APAC Regional Managing Director Adele Wieser via SCMP.

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