CMO Australia: 14 Digital Marketing Predictions for 2021

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From the demise of third-party cookies and privacy-first marketing, to the reinvention of email and the reign of content, CMO asks the experts about what digital marketing will hold in 2021.

In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. And with the absence of large events and in-person gatherings, restricted, by year’s end we could have smaller events with much richer digital integrations based on the learnings from 2020, says Cohesity CMO, Lynn Lucas.

In everything, digital must be the channel, according to Capacity Digital CEO, David Karandish. “The traditional workplace is dead. We can’t assume business will be done in person, in the same location anymore. The definition of ‘availability’ is also shifting and people are unplugging from the matrix a bit,” says Karandish.

This makes adaptability a key factor yet again in 2021. “Things will continue to be in a constant state of flux and, as leaders, we need to focus on how marketing can be a catalyst for change to maintain growth,” Showpad chief growth officer, Marissa Aydlett, tells CMO.

Based on these imperatives, we explore the major ingredients that will help drive digital marketing success in the New Year.


Read More at CMO Australia