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Advertising Age: ‘Ad Tech Armageddon:’ Sizmek Acquires Rocket Fuel In $145m Deal

“Rocket Fuel and Sizmek are two prominent companies who share a great amount of synergy,” said Will Doherty, VP of business development at Index Exchange. “Consolidation is necessary at this point in our industry’s trajectory and will drive greater access and better tools for partners. If the consolidation trend leads to more transparency across our ecosystem, then this trend will only benefit buyers and publishers in the long-run.”

Read More at Advertising Age

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